Des Moines industry pages for trade show planning in healthcare, manufacturing, agriculture, technology, and higher education

Why Des matter in Des Moines

The industry pages reflect the buyer mix called out in the venues, districts, and submarkets above. Des Moines supports programs for agriculture, insurance and finance, manufacturing, healthcare, higher education, and related B2B sectors.

Industry intent matters because the same floor plan can perform differently depending on the audience and the business goal. A healthcare meeting, an ag expo, and a manufacturing program may all need different booth behavior and different support priorities.

The industry pages help connect audience type to the kind of trade show execution that usually works best.

Research notes

The Iowa Events Center campus anchors Des Moines with the Community Choice Convention Center, Wells Fargo Arena, and Hy-Vee Hall.

The Iowa State Fairgrounds complex on the east side of the city is a major year-round trade-show and expo venue with the Varied Industries Building and the Jacobson Exhibition Center.

West Des Moines hosts Ron Pearson Center and a concentration of corporate meeting hotels.

Iowa Events Center publishes current exhibitor and event guidelines that planners should work from rather than assuming a generic convention-center process.

The convention campus includes Community Choice Convention Center, Hy-Vee Hall, and Wells Fargo Arena with different access patterns and exhibitor paperwork depending on the hall in use.

• Use real venue and district conditions
• Keep the plan tied to the venues, districts, and submarkets above